Icebreaker是什么档次的品牌？

founders having an academic background in marketing is an interesting start, but honestly, for a performance wear brand like Icebreaker, I'd place much more weight on their source of wool and fabric technology. The marketing degree might explain their branding strategy, but it doesn't necessarily guarantee the product quality or the "tier" of the brand. I think looking at their Merino wool sourcing and pricing in the outdoor market is a more accurate way to judge their standing.